Daylio and Moodpath App Study:
Impact of Paywalls & In-App Marketing on Brand Perception and User Engagement

Looking into how in-app marketing and content paywall strategies affect user engagement with the mental health apps Daylio and Moodpath.

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Moodfit App Study:
Motivational and Behavioral Factors for Long-Term User Engagement

Exploring key motivational and behavioral factors involved in long-term user engagement for the mental health app Moodfit.

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